All3media launches "Gardening with Monty Don" on new platforms

All3Media International confirmed the launch of "Gardening with Monty Don" on various FAST providers. “We’re delighted to be working with Monty and Alexandra on this new channel dedicated to his gardening talent, and securing a growing footprint across North America,  offering a fantastic opportunity to expand Monty’s US fan base even further. FAST channels hold great potential to maximise catalogue value for producers, and we have ambitious plans this year both for our existing channels and for a raft of new genre-dedicated and single-IP channels," Gary Woolf, EVP Strategic Development at All3Media International, said. "What remains key to us is ensuring these channels deliver a really engaging viewing experience by working with our producers – particularly on single-IP channels – to dive deep into a brand and offer something that will appeal to newcomers, fans and superfans alike.” 

In correlation with the launch, All3Media International is working in collaboration with Monty Don and producer Alexandra Henderson to create "Gardening with Monty Don." The original new FAST channel dedicated to content features the horticulturalist, writer and broadcaster, which includes the creation of exclusive new ‘compilation’ episodes of content hosted by Monty Don, created for the channel.  Following the channel’s North American debut on The Roku Channel in November, launching alongside channels focused on key talent, the channel has extended distribution in the territory through Plex, Tubi and Xumo Play, with additional patforms currently being considered for Q3 2023. 

New content is being filmed for the channel, including introductions by Monty Don and exclusive compilation episodes hosted by Monty Don. The channel will join others featuring the acclaimed gardener including the legendary long running Gardeners’ World as well as My Dream Farm and Big Dreams, Small Spaces. In addition, to celebrate the "Coronation of the British Monarch" in May, Alexandra Henderson has worked with All3Media International to form a compilation featuring King Charles and the Queen Consort Camilla with Monty at Highgrove House, the Royal couple's country home and Longmeadow, Monty’s own garden, to air over the Coronation weekend across America.   

The partnerships for "Gardening with Monty Don" reflect All3media International's efforts to leverage its digital presence. The company achieved significant growth in FAST activity during 2022 and across the start of 2023, including building the distribution footprint for "So… Real," its channel dedicated to lifestyle and reality content, and the single-IP channel dedicated to Midsomer Murders, which it has created new original material for with John Nettles. It has also launched single-IP channels for viewer favorites such as "Homes Under the Hammer," "Great British Menu" and "Fifth Gear."   

“It’s wonderful to be working with the digital team at All3Media International to create this new home for all of Monty Don’s programmes and series.  This new channel offers the perfect viewing destination for garden enthusiasts," Alexandra Henderson said. "New viewers will be able to enjoy the delights of Monty’s own garden as shown on his regular BBC programme, Gardeners’ World as well as his travel series where he explores what makes each country unique as seen through their gardens and parks– and fans of Monty’s shows will be able to brush up on tips as well as finding inspiration as they prepare their own gardens for each new season."