All3media secures deals with BET+ and Prime Video Africa for "Blue Therapy"

All3Media International has sealed deals with BET+ in the US and Prime Video Africa for Luti Media’s and Trend Centrl’s entertainment series, "Blue Therapy." The title which will launch in the UK on E4 on 5th October as "In Love & Toxic: Blue Therapy." “I am humbled and thrilled to see In Love & Toxic: Blue Therapy connecting globally through our partnership with All3Media International," Andy Amadi, Executive Producer said. 

As a result of the deals, "In Love & Toxic: Blue Therapy" will air on BET+ later this year. The distributor's pan territory deal with Prime Video Africa serves as the first non-scripted deal with the service in this Eastern territory.  

"In Love & Toxic: Blue Therapy" was commissioned by E4 as part of Channel 4 and Motion Content Group’s Diverse Indies Fund, to boost commissions from small and medium sized ethnically diverse-led production companies. Luti Media will produce the series with Trend Centrl and Motion Group. All3Media International will also handle format rights for "Blue Therapy."

"This journey has been a labor of love, and I'm grateful for the incredible team who have made it possible, from just a mere idea in my head," Amadi said. "Together, we've explored the complexities of relationships in a way that's both entertaining and thought-provoking. I can't wait to see how it resonates with international audiences.”

Based on the viral "Blue Therapy" YouTube series which launched in 2021 "In Love and Toxic: Blue Therapy" has been commissioned for a full series for E4, where it will premiere this October. The original YouTube series began as a six-part reality show that quickly became an online sensation. Called ‘the most explosive reality show of the year*”, the series averaged over two million views per episode, across 15 territories, including UK, US, The Netherlands, Canada, Nigeria, Australia and South Africa. 

“'In Love & Toxic: Blue Therapy' represents everything Luti Media is - bold, aspirational and innovative," Luti Fagbenle, Executive Producer said. "The original Blue Therapy YouTube series was a global online sensation and demonstrated the international appeal of stories from black British culture. Now, through our partnership with All3Media International I am thrilled that this bigger and bolder version of Blue Therapy is will reached audiences around the world through major platforms in BET and Prime Video.”  

The six-part series, with a blend of constructed reality and high drama explores the complex modern relationships of five young, diverse and aspirational couples, rarely shown on screens.  Set in a luxurious, idyllic country house, the couples meet with relationship coaches to face up to the conflicts in their partnerships surrounding topics including race and interracial relationships, class, children, careers and gender role expectations. 

"Addictive, glamourous and thought-provoking, 'In Love & Toxic: Blue Therapy' is set to become a global television obsession," Rachel Job, SVP Non-Scripted Content at All3Media International said. "Offering exclusive access into the lives and loves of five aspirational and diverse couples, Luti Media and Trend Cntrl have created an innovative entertainment series with a blend of constructed reality and high drama packed with gripping confessionals, provocative statements and enthralling relationships, that are universally relatable and utterly compelling. ”