VA Media appointed Lester Sanchez as Channel Manager

VA Media has hired Lester Sanchez as Channel Manager, supporting the growth of its US entity. He brings a wealth of experience in audience development and digital content strategy - both as a YouTube creator himself and a Channel Manager for a number of major entertainment brands.

Prior to joining VA Media, Sanchez held roles at Mattel, Nickelodeon, and Frederator Networks. He has helped strategize channel launches as well as revamped initiatives for major entertainment brands including Barbie, Hot Wheels, SpongeBob SquarePants, and Avatar: The Last Airbender.

VA Media is a global media company based in Australia and Los Angeles that specializes in AVOD and social video monetization. The home for a global network of genre-based movie, TV, and creator channels on YouTube, Facebook, SNAP, and other AVOD streaming platforms, it is one of the largest entertainment partners for movies and TV for YouTube in Australia and the US.

VA Media’s independent network of over 21 million subscribers and 120 million views every month helps leading studios and major film and distribution businesses from around the world reach their tailored global audiences. Its 20 flagship YouTube Channels include Movie Central, True Crime Central, Horror Central, We Are Pride, Family Central, and Documentary Central.