Animaj and Studio 100 International sealed strategic deal for "Maya the Bee"

Animaj and Studio 100 International announced a strategic alliance that makes them joint owners of the legendary "Maya the Bee" franchise. Under the agreement, Animaj has acquired all of Studio 100’s rights outside the DACH (Germany, Austria, Switzerland) and Benelux regions, excluding feature film and theme park rights, which remain with Studio 100 International. The two companies will combine their strengths to further elevate "Maya the Bee."

Animaj will focus on expanding the brand’s digital and international footprint—from international licensing and digital engagement to new digital and premium content experiences—while Studio 100 will concentrate on the DACH and Benelux regions, spearhead new theatrical movie productions, and bring Maya even closer to global audiences in Studio 100’s theme parks. Financial terms of the transaction were not disclosed. This collaboration comes as "Maya" celebrates her 50th year on screen—at a time when beloved legacy IPs are being rediscovered and reimagined for new generations. By combining Studio 100’s track record in world-class storytelling with Animaj’s digital-first, AI-powered capabilities, the partnership aims to expand Maya’s presence across new platforms, formats, and audiences globally.

For decades, "Maya the Bee" has been a cherished figure across Europe and beyond—a symbol of nature, kindness, and independence. The brand enjoys enduring popularity across television, publishing, and consumer products, with a presence in over 100 countries. This new alliance is grounded in a shared ambition: to preserve the heart of Maya, while evolving how and where her stories are told—from linear TV to YouTube, short-form video, music, games, and more. “We’ve always believed in Maya’s universal appeal—and this year, as she turns 50 on screen, it feels like the right moment to bring new energy to the brand. This partnership with Animaj allows us to do that in a way that feels both respectful and forward-looking,” said Martin Krieger, CEO, Studio 100 International & Hans Bourlon, CEO, Studio 100 Group.
 
“Maya the Bee is part of Europe’s cultural fabric. We grew up with her. Now we want to make sure the next generation meets her in the places they spend most of their time today,” added Gregory Dray & Sixte de Vauplane, Co-founders, Animaj.