Following special premiere events in three Polish cities, families across Poland can now join in a special 60-minute interactive cinema event at nearly 50 Multikino Vue locations. The company plans to extend this cinematic experience into various markets as part of its international marketing strategy to support its key brands with innovative activities.
The aim is to inspire licensees to take the first steps towards more sustainable production and responsible use of the resources available today and for the future.
The brand will include a total of four launches in German-speaking territories, Nordics and France over the next two years, consisting of sweaters, sweatpants, t-shirts, and other clothing items for babies and kids.