"Maya the Bee" ECO Trend Book
Studio 100 Media and Pacoon, a leading agency in Central Europe specializing in package design and sustainability, have developed an international "Maya the Bee" ECO Trend Book, with the aim to inspire licensees to take the first steps towards more sustainable production and responsible use of the resources available today and for the future.
The ECO Trend Book provides licensees with background knowledge and thus orientation and shows innovative ways to produce their products in a more environmentally friendly and sustainable way in terms of design, packaging, and materials.
Ecological packaging design is preferred by consumers, as shown by Pacoon's studies. The experts from Munich and Hamburg have already demonstrated many times how more sustainable packaging concepts can be communicated correctly. In addition, the experts direct and motivate consumers to adopt holistic concepts that generally offer savings potential of more than 10% across the entire process chain.
Packaging designed and produced according to the ECO Trend Book also reflects many core values of the "Maya the Bee" brand: naturalness, nature, curiosity, liveliness, care, and attention. An all-round positive attitude to life can therefore be conveyed directly via the POS. The "Maya the Bee" ECO Trend Book is now available to licensees and will be supplemented over the next few years with implementation examples and additional artwork for other product categories.
"Maya the Bee" has been a successful brand ambassador for bee and insect protection, sustainability, and biodiversity for years. Her environmental initiative "Project Poppy Meadow," which has now been around for four years, aims to make it easy for families, in particular, to protect nature in a variety of ways and to sensitize children to the importance of species conservation. Since 2020, "Maya the Bee" has been collaborating with German NABU (Nature And Biodiversity Conservation Union) and supports its important "Insect Summer" campaign. The retail company REWE has also for many years been using the popularity of the famous brand for its own insect protection campaign in Germany.