Annie Griffiths joins Seven as Director, Commercial Strategy and Innovation

The Seven Network  announced the appointment of Annie Griffiths to the new role of Director, Commercial Strategy and Innovation. Reporting to Chief Commercial Officer Henry Tajer, Ms Griffiths will be responsible for commercial strategy, trade marketing, and the network’s brand integration, strategy and partnerships division, 7RED. She will start at Seven later this year.

Ms Griffiths joins Seven after almost five years at Foxtel Media, most recently as Executive Director, Strategy and Operations, where she spearheaded the commercial and go-to-market strategy and the implementation of key initiatives. Her previous roles include Chief Marketing Officer at PHD USA in New York, leading business development and marketing, and senior Strategy and Business Director positions at GroupM in New York and Sydney.

Henry Tajer praised the exec: "Annie is one of the best strategists I’ve worked with, and she brings a great track record and a lot of experience to this new role at Seven. Hiring Annie is an important first step in re-imagining how we engage with the market and create new ways to connect with our audiences across all the Seven platforms. ‘I can’t wait to see Annie’s impact on the team at Seven, our partners and our clients," stated.

Finally, Griffiths embraced the professional challenge within the context of a shifting industry landscape: "‘It’s a transformative time in the video industry. With top-notch local content, and an accelerating digital business, I’m delighted to be part of what’s next for Seven. I’m looking forward to mucking in with the team to deliver outcomes for clients," commented.