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Griffiths joins Seven after almost five years at Foxtel Media, most recently as Executive Director, Strategy and Operations, where she spearheaded the commercial and go-to-market strategy and the implementation of key initiatives.She will start at Seven later this year.

During the first day of the market, the company announced it will launch digital label Zoo 55 in early 2025, while it also sold dating format “My Mum, Your Dad” in Brazil and renewed its output deal with The Seven Network until 2029.

The executive will be responsible for the creative direction and content of Seven’s unscripted entertainment programs, and work closely with the Seven sales team to drive new revenue and integration opportunities.