15 JUN 2022

Apple closes a breakthrough 10-year deal with the MLS

Apple and the Major League Soccer (MLS) announced that the Apple TV app will be the exclusive destination to watch every single live MLS match beginning in 2023.

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Apple and the Major League Soccer (MLS) announced that the Apple TV app will be the exclusive destination to watch every single live MLS match beginning in 2023. This partnership is a historic first for a major professional sports league, and will allow fans around the world to watch all MLS, Leagues Cup, and select MLS Next Pro and MLS Next matches in one place — without any local broadcast blackouts or the need for a traditional pay TV bundle.

From early 2023 through 2032, fans can get every live MLS match by subscribing to a new MLS streaming service, available exclusively through the Apple TV app. In addition to all of the match content, the service will provide fans a new weekly live match whip-around show so they never miss an exciting goal or save, and also game replays, highlights, analysis, and other original programming. This live and on-demand MLS content will provide in-depth, behind-the-scenes views of the players and clubs that fans love.

Moreover, a broad selection of MLS and Leagues Cup matches, including some of the biggest matchups, will be available at no additional cost to Apple TV+ subscribers, with a limited number of matches available for free. As an added benefit to fans, access to the new MLS streaming service will be included as part of MLS full-season ticket packages.

The MLS live and on-demand content on the Apple TV app will be available to anyone with internet access across all devices where the app can be found, including iPhone, iPad, Mac, Apple TV 4K, and Apple TV HD; Samsung, LG, Panasonic, Sony, TCL, VIZIO, and other smart TVs; Amazon Fire TV and Roku devices; PlayStation and Xbox gaming consoles; Chromecast with Google TV; and Comcast Xfinity. Fans can also watch on tv.apple.com.

“For the first time in the history of sports, fans will be able to access everything from a major professional sports league in one place. It is a dream come true for MLS fans, soccer fans, and anyone who loves sports. No fragmentation, no frustration — just the flexibility to sign up for one convenient service that gives you everything MLS, anywhere and anytime you want to watch. We cannot wait to make it easy for even more people to fall in love with MLS and root for their favorite club,”  said Eddy Cue, Senior Vice President of Services at Apple.

“Apple is the perfect partner to further accelerate the growth of MLS and deepen the connection between our clubs and their fans. Given Apple’s ability to create a best-in-class user experience and to reach fans everywhere, it will be incredibly easy to enjoy MLS matches anywhere, whether you are a super fan or casual viewer,”  added Don Garber, MLS’s Commissioner.

At launch, all MLS and Leagues Cup matches will include announcers calling the action in English and Spanish, and all matches involving Canadian teams will be available in French. Apple and MLS will also provide enhanced league and club coverage for fans to easily follow the league or their favorite clubs in Apple News, with the ability to watch highlights right in the News app.

For the first time in the history of sports, fans will be able to access everything from a major professional sports league in one place” Eddy Cue Senior Vice President of Services at Apple