"Snick and Willow"
Xentrix Studios Australia announces Australian Test cricket captain Pat Cummins has joined "Snick and Willow" as both an official ambassador and an upcoming character in the series that centred around two cricket-loving characters on a mission to promote fun, friendship, and fair play through the spirit of the game.
Pat's involvement marks a monumental step forward in the show's mission to grow the game of cricket both domestically and globally, with a particular emphasis on inspiring the next generation of young players through accessible, engaging storytelling.
“We are beyond excited to welcome Pat Cummins to the Snick and Willow family. Not only is he one of the most respected figures in international cricket, but his passion for inspiring the next generation aligns perfectly with our mission. With the combined influence of Lord Ian Botham and now Pat Cummins, 'Snick and Willow' can speak to cricket lovers across generations and cultures. It's an incredibly exciting time for the project,” said Ken Cantrill, original creator of the series and Head of Creative at Xentrix Studios Australia.
While Pat's animated character is still in development, his involvement brings unprecedented star power and relevance to the show — ensuring that "Snick and Willow" not only entertains but also sparks a global movement around youth participation in cricket.
“Growing the game of cricket has always been incredibly important to me, what Snick and Willow is doing is really special — it's a fun, vibrant way to bring cricket to kids everywhere. I'm especially excited about the role of Willow in the series, and how her journey can help inspire young girls to fall in love with cricket. This show has the potential to leave a real mark on the sport's future,” added Pat Cummins.
“Pat joining 'Snick & Willow' as both an ambassador and character is very exciting and further underlines its extraordinary potential. Harnessing the power of quality storytelling to connect kids with cricket is a long overdue initiative. 'Snick & Willow' is a ground-breaking project and we at Cricket Australia, alongside Pat, are proud to be part of the journey,” noted Richard Ostroff, Head of Broadcast at Cricket Australia.
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