B2B platform ProgramBuyer taps Rachel Monk as Head of Marketing

In a significant strategic move, ProgramBuyer has appointed Rachel Monk as the new Head of Marketing. Rachel brings a wealth of experience having journeyed through an extensive career in the music industry, digital TV, media and entertainment. Having worked for music giant EMI Music Arabia and Vubiquity Management, an Amdocs company, she brings a unique international perspective in digital content, tech and marketing. Joining founders Roz Parker and Edwina Thring, and their rapidly growing team of sales, marketing, metadata and tech experts, Rachel is a Promotional Virtuoso poised to chart a distinctive course for ProgramBuyer.

ProgramBuyer signifies a breakthrough in the B2B content market, where efficiency, accessibility, and direct buyer and seller engagement converge on a single platform. With its unparalleled features, ProgramBuyer is poised to enhance the dynamics of content discoverability globally.

ProgramBuyer Roz Parker comments “Bringing Rachel into the team at a pivotal time of growth acknowledges the increasing demand we have in B2B and growth marketing for the site. She’s armed with a solid understanding of content programming and knows exactly what our distributors and buyers need. The platform, renowned for its diverse exhibitors of international content, is now set to experience a fresh perspective in marketing innovation under Rachel’s guidance”.

ProgramBuyer has recently received a further round of investment from its existing investor Great Point, as well as Telemedia, South Africa; a leading provider of communication services and connectivity solutions, from satellite to fibre and telecommunications networks in Africa. This is earmarked for further growth of ProgramBuyer as a global B2B content site and expert provider to traditional linear, FAST and VOD channels.

Rachel Monk adds “It’s an exciting time amidst an ever-changing landscape of consumer digital streaming platforms to be at the heart of the content business. Content is in high demand and with ProgramBuyer there’s more opportunity for independent content producers to get seen by major buyers, while the site equally serves the larger studios to cast their content into untouched territories. The portal simplifies the process for buyers who can run one search from multiple content providers. Being non-transactional we don’t get involved in the transaction or take any commission. We simply connect sellers with buyers”.