B2B marketing platform ProgramBuyer taps Dani Karas as Head of Sales

ProgramBuyer, the online screening portal that showcases TV content from around the world, have confirmed the appointment of Dani Karas as Head of Sales. Dani is an international television and film executive with extensive experience across digital media, entertainment and tech sectors, as well as previous experience in content acquisition, curation/programming, sales, production, marketing and distribution.

She joins co-founders Roz Parker and Edwina Thring, and their rapidly growing team of marketing, metadata and tech experts who manage the uploading, tagging and direct marketing of content to the expansive database of industry buyers.

ProgramBuyer has recently received a round of further investment from its existing investor Great Point, as well as Telemedia, South Africa; a leading provider of communication services and connectivity solutions, from satellite to fibre and telecommunications networks in Africa. This is earmarked for further growth of ProgramBuyer as a global B2B marketing site and content provider to FAST and VOD channels.

ProgramBuyer co-founder Roz Parker comments: “With Dani officially onboard as Head of Sales, our new strategic investment partnership and some site changes in the pipeline for this year, we are well-placed to propel ProgramBuyer to the next stage as a critical tool for global buyers to find niche or bulk content on a single site. For distributors, we are a low-cost addition to their marketing activities, increasing the visibility of their content to both existing contacts, as well as buyers from new streamers and services they’ve yet to meet. Additional opportunities also exist to direct market their content to our extensive database. For buyers, we offer an easy-to-use, one-stop approach to searching for content from around the world - often introducing them to new sources of great programming. It’s win-win, and as we are non-transactional, sellers still negotiate and retain those vital relationships with the people who acquire their content".

Dani Karas adds: “I am excited to join ProgramBuyer, a fast-growing and key tool for the global television industry. My focus will be on bringing new content onto the platform and putting it in front of the relevant industry buyers. We also want to work closely with our existing 160 distributors to ensure we are doing everything we can to promote their content, whilst giving buyers the ability to find the latest programming, search for niche subjects or source content in bulk. I love that the model does not disrupt the relationships between the buyers and sellers but serves as an additional tool - as a digital aggregator of the world's content'.

ProgramBuyer is a global content B2B marketing platform providing international buyers, across all types of broadcaster and platforms, the convenience of searching and screening full length content from multiple sellers on a single site. Using the detailed genre tree, buyers can find and screen every genre of content, according to their programming needs, from 160+ sellers. In addition to increasing the discoverability of content, ProgramBuyer offers opportunities to promote titles directly to the expansive database of 5,000+ buyers. Buyers contact sellers directly with interest in their programming.