Banijay Rights has appointed Owain Walbyoff as its London-based Chief Commercial Officer. Walbyoff will join the production and distribution giant in the newly created role on 1st September. “Owain has an incredibly strong track record in the commercial space,” Banijay’s COO, Peter Langenberg said. “With a CV spanning multiple genres and industries, he brings a wealth of knowledge across all disciplines and, having inked several stand-out deals in his career, we have no doubt he will be invaluable in strengthening our IP monetization efforts moving forwards.”
Walbyoff will oversee licensing, merchandising, gaming, gambling, and music operations for the giant producer-distributor. He starts 1 September and reports to Langenberg. He is based in London.
The Endemol Shine alum was most recently working on licensing, R&D partnerships, and marketing for brands including LVMH and Formula 1, having worked on a consultancy basis for UK commercial broadcaster ITV in 2018.
Before that, he was MD for Endemol Shine’s global licensing business, working across sales and operations for gaming, gambling, licensing, and merchandising across its footprint. His work involved evolving the company’s branded commercial products and working on formats such as “Deal Or No Deal.”