Banijay Entertainment announced creative and marketing agency, Banijay Media Germany, is strengthening its branded entertainment unit with Alex Aussem, Christoph von Hunnius and Andreas Wolf. They will be working alongside Anna-Lena Pittelkow, who joined earlier this year as Creative Director, and will now be promoted to Head of Creative for the division.
In keeping with the agency’s strategic development and elevated brand experiences, Aussem will take on the role of Creative Director. Previously at HeimatTBWA, he will spearhead the development of innovative marketing concepts to bring fresh creative insights. Meanwhile, von Hunnius joins as Client Service Director, bringing extensive experience in creative consulting to oversee the integration of branded content with entertainment formats, delivering cohesive and impactful campaigns. Wolf, formerly at EndemolShine Germany, steps up to become Creative Digital Director, where he will leverage his digital knowledge to enhance the group’s social media presence.
Anna-Lena Pittelkow, Head of Creative, Banijay Media Germany said: “We’ve seen huge momentum with branded entertainment, and these new hires enable us to grow even further in this area. Strengthening our team with Alex, Christoph and Andreas will help us deliver premium content for our brand partners and ensure a unified approach across all media and platforms.”
Banijay Media Germany is the creative marketing arm of Banijay Germany, designing, producing, and distributing brand experiences for customers across all media genres and platforms. Its core focus areas are branded entertainment, digital storytelling, content distribution and community building.
In 2023, Banijay Entertainment expanded its brand-funded portfolio with the launch of Banijay Branded Entertainment (BBE). Overseen by Carlotta Rossi Spencer, Head of Branded Entertainment and Business Development, BBE provides centralised support for Banijay’s global teams in creating branded content. Last month, the division announced strategic partnerships with software, insights and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, in order to enhance the expertise and appeal of BBE’s 360° production, marketing and measurement services.