Banijay Rights, the global distribution arm of Banijay Entertainment, announced that Simon’s Cat (a Banijay UK company) and the Web3 marketing and development agency, Anonymous Labs, have joined forces to launch a new Meme Token.
Under the agreement negotiated by Banijay Rights, "Simon’s Cat" will lend its name to the token, which was released on August 22nd. The Simon’s Cat Meme Token, $CAT, will be the cornerstone of the Simon’s Cat Web3 community, introducing the beloved animated character to a new audience of crypto enthusiasts while introducing existing fans to the benefits of blockchain technology. Simon’s Cat is launching its token with full support from Floki, a leading Web3 ecosystem, with the token presale happening exclusively through their Real World Asset (RWA) and tokenization platform, TokenFi.
Through this partnership, "Simon’s Cat" will make a donation to the UK-based cat welfare charity, Cats Protection, which could feed around 3,800 cats in care for 25 days. This ensures they receive healthy and nutritious food while they await rehoming.
David Christopher, Group Director of Licensing and Merchandise at Banijay, referred to the innovative way of supporting a cause: “We are thrilled to see 'Simon’s Cat', one of our leading brands, enter into the digital space in this unique and exciting way through an innovative deal that also enables us to support the extraordinary work of Cats Protection," commented.
Katja Jones, Lead Corporate Partnerships Manager at Cats Protection, thanked for the significant donation: “The donation from 'Simon’s Cat' will help us continue to support our vision where every cat has their best possible life because they are protected, cared for, and understood by everyone. We are very grateful to 'Simon’s Cat' for all their support and for choosing Cats Protection to be the beneficiary of this remarkable donation," noted.
Finally, Michael Healy, Head of Partnerships at Anonymous Labs, mentioned the importance of crypto technology for this kind of actions:“We firmly believe that blockchain technology provides new and exciting ways for brands and IPs to connect with their audience and increase engagement and a sense of belonging. We are delighted to have partnered with 'Simon’s Cat' to build out their Web3 presence and create a community that is as unique as the IP itself," stated.
2024 marks the 10-year anniversary of the partnership between "Simon’s Cat" and Cats Protection. Over the years, the partnership has featured collaborations on several exciting projects, including the popular Cat Logic series, which has amassed over 10 million views on YouTube. Founded in 1927, Cats Protection focuses on rehoming cats, promoting neutering, and campaigning for a better life for cats across the UK. With a network of 200 volunteer-led teams and over 30 centers, Cats Protection helps around 157,000 cats and kittens annually, advocating for their health, safety, and proper treatment.
Created by award-winning illustrator, animator, and director Simon Tofield, "Simon’s Cat" first appeared on YouTube in 2008. Now part of Banijay UK, the brand has become a major global success, with over 3 billion online views and 21 million fans across TikTok, YouTube, Facebook, Instagram, and X. The Simon’s Cat brand also enjoys international success across multiple categories, including gaming, publishing, and apparel.