Mastiff Sweden, a Banijay company, announced it will produce a local version of “All Against 1” for SVT, under the title “1 mot Sverige”. The interactive entertainment show is set to air this fall, marking the seventh adaptation for the format.
“All Against 1” pits a contestant against the nation, with viewers simultaneously trying to predict the outcome of unique and outlandish experiments via a fully integrated app, created and managed by Banijay Nordic Mobile. The contestant plays alone, while the nation’s collective answer is determined by the average of the viewer’s responses. But, there is only one way to win the jackpot: be the closest to answering the final question.
Co-created by Nordisk Film TV Denmark and Nordisk Film TV Norway, “All Against 1” was first commissioned in Denmark for DR 1, where the series is the most played second screen game in the broadcaster’s history, and continues to attract large audiences within Europe.
Norway’s fourth season, produced by Nordisk Film TV Norway, also performed incredibly well and broke records. In 2020, the third season’s special episode, featuring the country’s Prime Minister, more than doubled the channel’s average with an audience of 862.000 viewers.
“This is a very addictive game show which allows everyone to play-along and really see if they have what it takes to win. ‘All Against 1’ has already enjoyed so much success across Europe and we are excited to work with SVT to bring it to Sweden,” commented Matilda Snöwall, CEO of Mastiff Sweden.
Lucas Green, Global Head of Content Operations at Banijay, added: “‘All Against 1’ is the perfect example of engaging and inclusive family viewing. The audience is truly at the forefront of the format and the use of apps has drawn a younger demographic, while boosting interactivity. We are looking forward to seeing where the format will head next”.