Banijay announced the first international adaptation of its format “Blow Up” for Australia. The competition show is going to be aired on Channel 7 and 7plus in 2023. Created by EndemolShine Nederland, the format premiered on Dutch broadcaster RTL 4 this summer.
Hosted by acclaimed actor Stephen Curry and comedian Becky Lucas, alongside resident balloon expert Chris Adamo and a host of celebrity guest judges, “Blow Up” will see the nation’s greatest balloon artists, decorators and twisters go head-to-head across a variety of challenges to turn ordinary balloons into extraordinary works of art.
“‘Blow Up’ is a breath of fresh air for Australian television. It has the ‘wow’ factor, heart and humour that we know will captivate families around the country as they discover the astounding world of balloon artistry,” commented Angus Ross, Chief Content Officer, Entertainment Programming at Seven.
“'Blow Up' will take Australian families into a brilliant new world bursting with joy, fun and supersized balloon sculptures that must be seen to be believed,” added Peter Newman, Chief Executive Officer at Endemol Shine Australia.