BBC Studios announced plans to edify its growing list of licensing partners for its "Bluey" products.
“Fans can’t get enough of Bluey, on screen and off, and we’re delighted to be able to work with such amazing partners who love the brand and are committed to capturing its warmth, humor and creativity in their products in an even wider range of categories,” SVP Consumer Products and Business Development, BBC Studios Americas, Suzy Raia, said. “These new licensees will help extend the Bluey experience to kids and families far and wide in exciting and playful new ways.”
Today’s announcement comes ahead of the new Bluey giant character balloon, set to launch at the 2022 Macy’s Thanksgiving Day Parade®. Bendon, Inc., Ground Up, Little Kids, Megatoys, Point Zero, PTI, Spirit Halloween, Springs Creative, Sun-Staches, Swimways, Tin Box Company and Unique join the rapidly growing merchandise program based on the hit series available on Disney Channel, Disney Junior, and Disney+. The newest category-leading companies to join the program will begin rolling out new products across the U.S. and Canada this fall and in 2023.
The companies who agreed to introduce "Bluey" products are Bendon, Inc. – Imagine ink coloring books in the U.S. and Canada, Ground Up – Footwear in the U.S, Little Kids – Bubbles and outdoor toys in the U.S., Megatoys – Seasonal, specifically gift sets including toys, stationery, & seasonal confectionaries in the U.S., Point Zero (Arctic Squad) – Kids swimwear and outerwear launching in Canada via Nelvana, PTI – Easter baskets and carriers, Halloween carriers and safety products in the U.S., Spirit Halloween – Halloween costumes, accessories, masks, and treat buckets in the U.S., Springs Creative – Craft fabric in the U.S., Sun-Staches – Children’s novelty and traditional sunglasses, blue light glasses, and sunglass cases in the U.S., Swimways – Pool toys, floats, and swim gear in the U.S., Tin Box Company – Decorative tins including lunch boxes and storage canisters in the U.S., and Unique – Party accessories, games and favors in the U.S. and in Canada via Nelvana.