Raia will oversee global consumer products, brand partnerships, retail development, and product innovation across BBC Studios’ portfolio, including “Bluey,” “Doctor Who,” and “BBC Earth.”
The hit animated series is now available in Zulu, Afrikaans, Swahili, and Nigerian Pidgin, enhancing cultural accessibility and audience engagement across key African markets.
The Emmy® Award-winning global phenomenon gears up for a cross-platform expansion, as BBC Studios partners with Nex on an interactive game launching in October 2025 and announces the theatrical release of the first-ever "Bluey" movie in August 2027.