Blue Ant Media and World of Wonder launch "Drag Race Universe" FAST Channel

The new FAST Channel will launch on VIZIO WatchFree+.

18 JAN 2023

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Blue Ant Media and World of Wonder unveiled the U.S. launch of "Drag Race Universe." The new FAST channel is now available on VIZIO WatchFree+, VIZIO’s free streaming service.“Drag Race Universe expands Blue Ant Media’s partnership with World of Wonder and offers a curated line-up of international Drag Race hits to U.S. audiences available for the first time on a free streaming channel,” says Jamie Schouela, President, Global Channels and Media, Blue Ant Media. “Debuting first on VIZIO WatchFree+ is an opportunity to leverage the platform’s exceptional reach and grow excitement for this iconic franchise among devoted fans and new audiences.”

The deal represents the expansion of the two companies’ ongoing partnership that sees Blue Ant Media producing Canada’s Drag Race and Canada’s "Drag Race: Canada vs. the World for World of Wonder," in association with Crave in Canada. “It’s a brave new world in media, and we’re excited to launch Drag Race Universe and expand our partnership with Blue Ant Media,” says World of Wonder co-founders Fenton Bailey and Randy Barbato. “Drag Race Universe is an idea whose time has come; with over 400 queens, 24 international versions and counting, this new FAST channel will build on the major success we’ve already had with WOW Presents Plus in the Direct to Consumer space.”

The channel offers U.S. audiences global versions of World of Wonder’s Emmy Award-winning Drag Race series. With nine international franchises and a bevy of spin-offs celebrating drag culture, "Drag Race Universe" brings a constant pipeline of new seasons and drag-related programming. Additional platforms carrying Drag Race Universe will be announced in the coming months.  “VIZIO is proud to be the first to bring Drag Race Universe to U.S. audiences,” says Greg Barnard, Director of Content Acquisitions at VIZIO. “Drag Race Universe joins Blue Ant Media favorites like Love Nature, Total Crime, and Haunt TV on VIZIO WatchFree+ and allows us to expand our diverse entertainment programming for millions of VIZIO users.”

Created by World of Wonder, the Drag Race franchise is an Emmy Award-winning competition series that has become a worldwide phenomenon, bringing the art of drag to the mainstream. Drag queens from all around the world have put their charisma, uniqueness, nerve, and talent to the test in the search for the coveted title of Next Drag Superstar. VIZIO audiences can find Drag Race Universe on channel 325 of the VIZIO WatchFree+ app, available on VIZIO SmartCast TVs. VIZIO audiences can find Drag Race Universe on channel 325 of the VIZIO WatchFree+ app, available on VIZIO SmartCast TVs. 

Programming launch highlights on the Drag Race Universe channel include: Canada's Drag Race Seasons 2 and 3; RuPaul's Drag Race UK vs The World; RuPaul’s Drag Race UK Seasons 2 and 3; the first season of "Drag Race Philippines" and "Drag Race Philippines Untucked," its companion series that follows the backstage drama. Additional international series in the franchise that will roll out on the free-streaming channel over the coming months include Drag Race Holland, Drag Race France, Drag Race Italia, Drag Race Espana, and RuPaul’s Drag Race Down Under.  Blue Ant Media’s suite of FAST (free, ad-supported streaming TV) channels offer audiences curated programming that is easy and free to access on growing platforms like Tubi, Freevee, VIZIO WatchFree+, The Roku Channel, Xumo, Samsung TV Plus and VIX. The company’s growing global portfolio of FAST channels include Love Nature, HauntTV, Total Crime, Homeful and HistoryTime.

Drag Race Universe expands Blue Ant Media’s partnership with World of Wonder and offers a curated line-up of international Drag Race hits to U.S. audiences available for the first time on a free streaming channel. Debuting first on VIZIO WatchFree+ is an opportunity to leverage the platform’s exceptional reach and grow excitement for this iconic franchise among devoted fans and new audiences.” Jamie Schouela President, Global Channels and Media, Blue Ant Media