To take its content to new audiences, Globo entered into a partnership with the Madrid based integrated brand management specialist Brands & Rights 360 to represent its live action shows for kids worldwide. The deal includes all media rights. With this exclusive agreement, Brands & Rights 360 will help Globo`s distribute the high quality and long running live action franchises around the world. In parallel, B&R360 reinforces its portfolio with a few cherry-picked productions coming from the Brazilian media company.
B&R360’s team will closely work with Globo to place these titles, already proven in Brazil, around the globe: "B.B.D. - Blue Building Detectives", with more than 10 years of successful track record on and off screen, "Game Crashers", who‘s main characters are video game players, ‘Guess who’s cooking’, which teaches fun recipes for little ones, or the music driven "Gaby Star", have the potential to delight kids and family audiences around the world. These tailor-made titles for Gloob tell universal stories full of humor, music, adventure, magic and friendship, that will now travel internationally under B&R360`wings.
Gabriel Doria, Content Distribution & Partnerships at Globo praised the partnership: “We are very happy with this partnership, which will take our content aimed at children to new territories. These are productions that cover different universes, from games to gastronomy, always in a playful and fun way for children. Furthermore, they reinforce our positioning of telling universal stories, which can connect with different audiences," stated.