"The Traitors"
The independent distributor All3Media International has revealed that a local format version of "The Traitors" has been commissioned for the first time in Bulgaria. Produced by bTV, this new version is set to premiere this autumn on bTV, Bulgaria’s private national television channel, part of the bTV Media Group.
Set to debut this autumn, "The Traitors Bulgaria" becomes the sixth local version of IDTV’s global format phenomenon to be adapted in Eastern Europe, with Bulgaria joining Romania, Czech Republic, Croatia, Hungary, and Ukraine as the region’s latest faithful territory. Created in the Netherlands by IDTV, an All3Media company, "The Traitors" (Dutch title: "De Verraders") was created and developed by IDTV and POSVIDEO, in cooperation with RTL Creative Unit
Gabriel Andrews, Sales Executive for the Balkans, Greece, Turkey, and CIS, praised their partners: 'We are very pleased to be partnering with bTV to bring "The Traitors" to Bulgaria. I have every confidence audiences will find themselves thoroughly addicted when the new series launches in Bulgaria this autumn," expresssed.
Ralf Bartoleit, CEO of bTV Media Group, stated that the agreement is aligned with the strategy of consolidating a premium entertainment catalog: "Bringing 'The Traitors' to Bulgarian audiences marks a significant step in our mission to deliver bold, premium entertainment. It’s been fantastic to partner with All3Media International on this globally acclaimed format, which aligns perfectly with bTV’s strategy to innovate and engage viewers with powerful storytelling and high production value. We’re proud to be the home of such a dynamic and gripping show and look forward to introducing it to our viewers this autumn," noted.
Since its launch in the Netherlands on RTL 4 in 2021, the format has proven its international appeal, with over 30 territories commissioning local versions, in addition to numerous returning seasons and companion shows. Hit international adaptations of the format include the multi-Emmy-winning US version for NBCUniversal’s streaming service Peacock, and BBC One’s BAFTA-winning version in the UK.
A multi-award-winning ratings hit, "The Traitors" was named K7’s Format of the Year in 2024 and received C21’s International Format Award for Best Host of a Television Format. Previously, the Dutch version "De Verraders" received the Rose d'Or award "Golden Rose" for Best Reality and Factual Entertainment. A successful line of merchandise is also available for "The Traitors."