"Toy Inventor"
Casta Diva was recognized with a Moige Award for its hit TV format "Toy Inventor" ("Inventori in gioco"), hosted by Flavio Montrucchio on Real Time and Frisbee. The Italian company has been awarded in the XVII edition of the critical guide "A Year of Zapping and Streaming 2023-2024." launched by The Moige Media Observatory – Movimento Italiano Genitori. Massimo Righini, CCO of Casta Diva received it during the award ceremony on Friday, June 21, 2024, at the New Hall of Parliamentary Groups of the Chamber of Deputies in Rome, attended by industry authorities and professionals.
The original TV format, produced by Casta Diva, part of Casta Diva Group – Società Benefit, in collaboration with Discovery Media (the ad sales unit of Warner Bros. Discovery), and partnered with Giochi Preziosi, premiered in autumn 2023. As the first talent show for toy inventors, it quickly became a hit, refreshing Sunday afternoon TV schedules.
The program was honored for presenting a pure and realistic image of children, engaging in natural play rather than competition, in a serene and familial context, thanks to the hosting by Flavio Montrucchio.
The show featured twenty-eight aspiring toy creators who competed in various challenges judged by an exceptional panel of four children tasked with choosing the best toy. They were supported by a technical jury, including a commercial director, a marketing director, and the CEO of Giochi Preziosi, evaluating criteria such as safety, production costs, appeal, and playability.
“We are honoured to receive this award, one of the most significant in the sector,” commented Fabio Nesi, CEO Casta Diva and partner CDG.
“'Toy Inventor' was a real challenge where we also played our part. Creating an original program is always stimulating, but this time it was even more so: children are the toughest judges, and working with them was both fun and extremely challenging. We are very satisfied with the results, and this coveted recognition encourages us to do even more and better. On behalf of all Casta Diva, I thank Moige for their attention to our format,” Righini concluded.