Crayola Studios and Pipeline Studios to co-produce "School of WhichCraft"

Crayola Studios and Pipeline Studios are teaming up to co-produce "School of WhichCraft," an original CG animated series for kids ages 4-6 that centers on the “magic” of creativity. The series was co-created by Evan Baily ("Sonic Boom," "LazyTown"), developed by Shea Fontana ("Monster High," "Action Pack," "Polly Pocket"), and will also be animated by Pipeline Studios. Executive Producers are Jane McGregor, Baily, Fontana, , and Rick Glankler and Kerry Crowley for Crayola Studios. Fontana is showrunner.

The series follows the urban adventures of eight-year-old students Tera, William, Sammy, and Vin as they learn the inner workings of WhichCraft, an ancient yet accessible form of magic that allows them to harness their favorite forms of creativity – visual art, music, dance, and building, and more – to unlock extraordinary wizard powers. And when the “average school day” includes riding a flock of origami cranes, escaping an ever-changing magical labyrinth, and wrangling painted animals back onto their canvases, they’ll need all the magic they can create!

Victoria Lozano, EVP Crayola, praised the title: “We fell in love with 'School of WhichCraft' as soon as we saw it. The series concept, highlighting creativity as a form of magic that can be used as a superpower, aligns with Crayola Studios' creative principles. The show demonstrates that learning to harness creative thinking empowers children to answer any question or tackle every situation with a 'what if' mindset. We are very excited to be working with Pipeline Studios on this innovative new show," commented.

Pipeline Studios CEO Luis Lopez framed the production within the company's strategy: "We're delighted to be partnering with Crayola Studios on 'School of WhichCraft,'” “Deep down, we’ve always known that creativity is magic. It's something our whole team believes – and we can't imagine a more perfect partner than Crayola Studios to help us bring this idea to the world and give children dynamic new ways to immerse themselves in creative thinking, both on- and off-screen," noted.