30 OCT 2024

Deaplaneta Entertainment joins forces with Panini Magazines and Pon Pon Edizioni

The agreement is to launch two new editorial products dedicated to "Milo". It will allow the first Official Magazine and the first Magic Coloring Book dedicated to the popular animated series to be published.

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DeAPlaneta Entertainment announced two new collaborations with Panini Magazines and Pon Pon Edizioni dedicated to the beloved black kitty Milo. The agreement with Panini Magazines (Panini Comics) will bring “MILO - The Official Magazine” to newsstands, while the agreement with Pon Pon Edizioni will allow young MILO fans to discover its first “Magic Coloring Album”.

"Milo", the award-winning preschool animated series, co-produced by DeAPlaneta Entertainment and Fourth Wall, is available in more than 20 languages and is distributed in over 170 countries; it was recently launched in the United States on PBS and in Germany on Super RTL. It also won the British Animation Awards 2022 in the Best Children's Series category and was a finalist in the Best International Animated Series category at the British Animation Awards 2024.

Gianluca Ferrara, Head of Italy and International Head of Toys of DeAPlaneta Entertainment, explained the strategy: “We are very proud of these new collaborations with Panini and Pon Pon Edizioni. Milo's universe is more integrated into the daily lives of his young viewers, who now have these two carefully curated publications that fully reflect the spirit of the character, the focus on hands-on creativity and creative play, and Milo's ability to fully express the imagination of his young fans," commented.

The official magazine available at newsstands and on Panini.it every two months, is packed with games, coloring pages, a story to read and a collectible poster. Each issue is inspired by one of the professions explored by Milo and includes an accessory, like the first issue, dedicated to the profession of musician, with Milo's exclusive guitar.To celebrate the publication, Milo will meet his little fans at Lucca Comics & Games and at the Panini stand at the Real Collegio de Lucca. 

Meanwhile, The Magical Album, published by Pon Pon Edizioni and available at newsstands and online, will offer Milo's fans the opportunity to enjoy an exclusive Coloring Book, equipped with a special “color reveal” marker and accompanied by memory cards to cut out and keep, all dedicated to the wonderful world of professions.

Produced in 2021 and released in Italy in 2022, "Milo" is a tribute to curiosity and the desire to explore and learn. Its protagonist and title character is a 5-year-old cat who, along with his best friends Lofty and Lark, explores the wide variety of vocations that exist in the world, from doctors and mechanics to hairdressers and cooks, introducing younger audiences to a variety of professions in a positive and fun way. The underlying message of the series is that all jobs are amazing.

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