DeAPlaneta Entertainment confirmed plans to team up with Mediawan Kids & Family to co-produce "Karters," a new IP for children. The company will also serve as the distributor of the animated series in some territories, including Iberia, Eastern Europe, Central Europe, Greece, Turkey, Italy and Latin America, its worldwide licensing and merchandising agent as well as exclusive agent for digital and gaming rights globally, excluding China.
In accordance to the deal, DeAPlaneta Entertainment's team has been introducing the new brand this week at Las Vegas Licensing Expo. This co-production is part of a wider strategic deal whereby DeAPlaneta Entertainment will be the Master Licensing Agent for some of Mediawan Kids & Family's most relevant brands. With this agreement, DeAPlaneta Entertainment will be in charge of developing from scratch some of Mediawan Kids & Family's most prominent IPs. As Master Licensing Agent, DeAPlaneta Entertainment will be the exclusive licensing and merchandising agent for Mediawan Kids & Family brands in almost all territories, including France, but with some exceptions (as China); it will also manage the digital, interactive, gaming and Web3 rights for these brands.
In addition to Karters, other confirmed IPs included in the agreement between DeAPlaneta Entertainment and Mediawan Kids & Family are the upcoming animated series "The Three Musketeers" and "Witch Detectives." DeAPlaneta Entertainment will be the licensing and merchandising agent, as well as the agent of digital, Gaming and Web3 rights for these brands globally, with some exceptions. Other Mediawan Kids & Family brands included in the agreement will be unveiled in the near future.
"Karters," deemed a combination between the magic of "My Little Pony" and the wild races of "Mario Kart," is based on the concept that every girl is an adventurer. The series takes place in Unicornia, a faraway kingdom where five kids, riding awesome karts, zoom and pop a wheelie their way through dangerous battles and awesome adventurers to rescue magical unipets and save the realm. Some of the themes and values that Karters advocate are the bonds of friendship, Girl Power and the importance of never giving up.