3 APR 2025

Disney+ Scores Nordic rights to U.S. Women’s Soccer League

Disney+ will stream NWSL matches across the Nordics, including playoffs, as part of its expanding regional sports push. In Denmark, TV 2 has signed a six-year deal to broadcast the top women’s domestic league starting in 2025.

3 APR 2025

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Two women’s football leagues have found new broadcasting homes in the Nordics. Disney+ has secured the rights to stream matches from the American league National Women's Soccer League (NWSL) across the region. The NWSL is considered the world’s second-largest women’s football league and features several Nordic players.

“We are ready to be an active partner in helping elevate the women’s football league in Denmark. We see great potential in the Women’s League—not least with the involvement of Denmark’s biggest clubs. And we believe that together, we can substantially grow interest over the coming years. We are fully aware that it may not happen overnight, which is why a long-term agreement has been key for TV 2,” says Frederik Lauesen, Sports Director at TV 2.

“This broadcasting right also fits perfectly with TV 2’s DNA, which includes covering all of Denmark—just as we do with both the men’s and women’s handball leagues and the 3F Superliga,” Lausen added.  

Two NWSL matches will be available on Disney+ each week and included in all subscription tiers. Additionally, every match from the playoffs—beginning later this fall—will also be available for streaming.

With this move, Disney+ continues to expand its sports portfolio in the Nordics. The platform had previously secured rights to the UEFA Europa League and Conference League in Denmark and Sweden, as well as the new golf league TGL across the region.

In Denmark, TV 2 has acquired the rights to the top domestic women’s football league, Kvindeligaen. A six-year broadcasting and streaming agreement has been signed between TV 2 and the Women’s Division Association, effective until 2031.

Currently, Kvindeligaen is available via www.kvindeliga.live, a direct-to-consumer platform powered by Staylive. From 2021 to 2024, the rights were held by Viaplay.

The new agreement, which takes effect from the 2025/26 season, guarantees that at least one match per week will be broadcasted on one of TV 2’s linear sports channels, with all remaining matches streamed on TV 2 Play.