Chrissy Joy
DOGTV Networks announces its latest venture, Unleashed by DOGTV, a new FAST and YouTube channel streaming a wide variety of free content for dog lovers and pet parents. Launching initially on Amazon’s Fire TV in the US and Tugo TV in the US and Canada, plus streaming live around the world on DOGTV’s YouTube channel, Unleashed by DOGTV signals a major demand-driven initiative from the business and the start of a planned widespread international roll-out. Unleashed by DOGTV will also soon be available on TCL International and Anoki AI’s LiveTVx (for GoogleTV devices), with several other FAST and AVOD services to follow shortly.
Beke Lubeach, CEO at DOGTV Networks, says: “After more than 10 years of DOGTV and getting to know this market and its loyal audience better than anyone, the time felt right to reveal a new corporate banner with DOGTV Networks and share our intentions to expand our business, starting with Unleashed by DOGTV. We are incredibly excited to begin this new FAST channel and AVOD offering’s journey, and we hope it will quickly have a global pawprint across numerous platforms and be readily available to dog lovers all over the world."
NEW APPROACH
Unlike DOGTV, which has primarily focused on providing science-backed on-demand content for dogs to watch to help relieve boredom, stress and separation anxiety, Unleashed by DOGTV is a 24/7 streaming channel for dog lovers and owners. It is packed with expert-led, fun educational shows, as well as exclusive lifestyle and adoption programs, heartwarming stories, dogumentaries and movies. There are already more than 250 hours of programming for the launch period, with new titles created by DOGTV Networks added every week. Movies are regularly acquired through an ongoing relationship with Filmhub.
Entertaining, family-focused and feel-good, the channel’s core content covers everything passionate pet parents need, from expert training tips and dietary advice to information about adopting a dog and the latest products to keep dogs happy and healthy.
Unleashed by DOGTV talent includes high-profile celebrity trainers Victoria Stilwell and Chrissy Joy, veterinariansDr Courtney Campbell, DVM and Dr. Ross Henderson, DVM as well as Kevyn Matthews, AKA The Dog Chef. Celebrity dog enthusiasts also put in an appearance from time to time, e.g. Landman star Billy Bob Thornton, who takes a lead in the musical show One Night Only.
NEW PRODUCTIONS
● "DOGSTAR": An exclusive showcase of the funniest, most adorable home videos submitted by viewers.
● "THE ADOPTION SHOW": Launching in May, this heart-warming and informative show profiles dogs in real time that are up for adoption in hundreds of shelters across the US. It will be updated weekly.
● "PETS ADD LIFE": A lively video podcast for pet lovers, hosted by Kristen Levine and Chris Bonifati.
Unlike DOGTV’s content, which has been created for dogs to follow (and therefore with minimal language), Unleashed by DOGTV’s programming is produced in English - but can be readily sub-titled or dubbed by DOGTV Networks.
“Dogs have such a unique place in our hearts and, without a doubt, must be one of the most significant and popular niche interest areas – making them a perfect topic for our fast-moving content world and digital distribution. With a ready-made, dedicated global audience and a booming interest in pet wellness, coupled with our wide-ranging expert-led and exclusive programming, Unleashed by DOGTV will prove not only the perfect destination for dog lovers but also a compelling prospect for sponsors, advertisers and other potential partners," added Lubeach.
