"The auction"
Dori Media Group & Abot Hameiri’s original new game show “The Auction,” which successfully debuted on América Televisión in Peru earlier this summer, is now headed to Italy, it was announced today by Dori Media CEO Nadav Palti.
Italian producers Blu Yazmine have acquired local rights to “The Auction” and are currently developing an Italian version. Blu Yazmine has successfully produced global formats like “The Floor,” “Tempting Fortune,” “Red Carpet Survival,” “Cash or Trash,” “Flat Hunters,” and many others in Italy.
Dori Media and Abot Hameiri, in collaboration with América Televisión, produced the first season of “The Auction” (known locally as “La Subasta”), which became the #1 show in its prime-time slot in Peru on América Televisión during the summer and into the fall.
“The Auction” is a hilarious and suspenseful family game show that takes the classic auction format to a whole new level. Two families compete without knowing what’s inside the mysterious boxes, relying only on bizarre AI-generated clues that get funnier and more absurd as the bidding intensifies. Each team uses an equal budget to try and acquire prizes with the highest real-world value, all while the audience at home also takes part, guessing the identity of the hidden prizes in real time, turning the entire show into an interactive social guessing game. Dori Media, one of the world’s leading TV distributors and producers with offices in Switzerland, Israel, Argentina, Spain, and India, is handling all worldwide sales of “The Auction.”
Dori Media’s Palti celebrated the success of the show: ‘‘Following the amazing successful debut of “The Auction” in Peru on América Televisión, we are excited to now travel this new format for the first time and bring it to Italian audiences. We are thrilled that the team at Blu Yazmine, who have successfully produced many of the world’s top unscripted formats in Italy, have retained the local rights to the series and are currently developing a new version of “The Auction;" noted.
Meanwhile, Roee Strikovski, CEO of Abot Hameiri (Fremantle Israel), praised the format: ‘For the first time in a game show, the tension and excitement of a live auction extend to the audience at home, who become active participants, trying to outsmart the contestants and predict what’s really being sold," commented.
Dori Media Group just announced it has licensed its unscripted format “Intuition” to Portugal’s TVI, where the series will make its European debut in December. TVI has ordered 20 episodes of the game show, which was created by Dori Media and Oded Menashe, who also created the international hit series “Smart Face.”
Earlier this month, Dori Media Group announced it has signed leading Argentine production companies Kuarzo Entertainment Group and StoryLab to represent their scripted programming catalogues globally. Dori Media will begin representing both Kuarzo and StoryLab scripted content immediately as the company heads to MIPCOM in Cannes, France.