El Reino Infantil and LooLoo Kids launched YouTube Kids channels in Italy and Germany

El Reino Infantil/The Children’s Kingdom and LooLoo Kids have joined to launch two brand-new channels in Italian and German, bringing their beloved stories and popular children’s songs to new audiences worldwide. The new channels include "Zenon the Farmer", the flagship series from El Reino Infantil/The Children’s Kingdom, along with "Johny and Friends" from LooLoo Kids, now available in Italian and German.

“After many years of working together, this launch is a celebration of our shared vision. We’re happy to continue this journey with LooLoo Kids, broadening horizons and creating a positive impact for more families,” said Karina Giamello, Digital Programming & Content Strategy Manager at El Reino Infantil/The Children’s Kingdom.

This new step in the strategic partnership between El Reino Infantil/The Children’s Kingdom and LooLoo Kids marks a milestone in their five-year journey, working side by side to create and distribute high-quality children’s content. Both brands share a clear mission: to offer educational entertainment that inspires, entertains, and teaches young audiences.

The official launch took place on July 17, during Friendship Month. The channels are available on YouTube Kids, a key platform for safe children’s content.

“These new channels allow us to keep bringing El Reino Infantil/The Children’s Kingdom’s world to more children around the globe, promoting games, music, and entertainment in a safe and fun environment. Launching during Friendship Month, in the middle of YouTube Kids special programming, gives it special meaning: it’s a celebration of friendship as a bridge across cultures, languages, and generations,” said Paula Lavinia, Head of Publishing and Operations at El Reino Infantil/The Children’s Kingdom.

“At LooLoo Kids, our mission is to make learning fun and accessible for children everywhere. By launching new channels in Italian and German, we can bring our songs, animations, and joyful stories to even more families, helping kids learn and grow in their own language. We’re thrilled to expand our partnership with El Reino Infantil/The Children’s Kingdom and continue sharing positive, engaging content with the world,” said Cristina Badan, CEO at LooLoo Kids.

This collaboration enables both partners to swiftly launch new language channels, experiment with content formats, and fine-tune their publishing and monetization strategies. By combining high-quality content, agile production teams, and a strong global footprint, El Reino Infantil and LooLoo Kids have created an ideal framework for scalable, international growth.

“Children love the characters from El Reino Infantil and from LooLoo Kids. This partnership goes beyond simple adaptation, it’s a bridge between two musical and educational worlds. The result? Content that feels familiar, yet fresh. Entertaining, yet educational. Global, yet deeply personal” said Valentin Pintilescu, LooLoo Kids Development Manager.