Endemol Shine Israel, a Banijay company, announced it has developed a new dating format, “Mystery Star Date”. One of the first dating shows of its kind, this social experiment relies on motion capture technology to reset the dating scene.
This format allows celebrities to use personalized avatars to keep their identity hidden whilst they date non-famous suitors. Aimed at removing anxiety over the suitors’ intentions and any preconceptions based on what they have read, the use of virtual avatars means the celebrity can be themselves as they search for a genuine connection. At the end of the series, when a bond has been formed, the famous persons’ true identity is revealed. “Mystery Star Date” is a bold new concept which is available to broadcasters internationally for production.
“Testament to our team’s creativity, led by Lee Gaon, this innovative format utilises mo-cap tech to alter how we approach dating. Given its uniqueness and cultural relevance, we anticipate strong interest from the market, particularly as consumer use of virtual reality is only set to grow,” said Amir Ganor, Managing Director of Endemol Shine Israel.
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