12 JUL 2021

BANIJAY RIGHTS SELLS ISRAELI COMEDY DRAMA "FIFTY" TO ARTE

Produced by Endemol Shine Israel for Israeli broadcaster Yes TV, the Hebrew-language dramedy tells the story of 49-year-old widowed screenwriter Alona Nachmias.

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Banijay Rights today announces the sale of International Emmy-nominated Israeli dramedy "Fifty" to French and German broadcaster Arte. Produced by Endemol Shine Israel for Israeli broadcaster Yes TV, the Hebrew-language dramedy Fifty tells the story of 49-year-old widowed screenwriter Alona Nachmias, who struggles to raise her three children: 22-year-old Carmel, 17-year-old Yali, and 11-year-old Shira.

The series will premiere on arte.tv on July 16, 2021. Banijay Rights is the exclusive distributor of "Fifty" across all platforms and has the right to produce and license local versions of the show worldwide. "Fifty" was nominated for an International Emmy in the Best Comedy category. Led by Amir Ganor, Endemol Shine Israel is behind numerous internationally recognized scripted productions including "Just for Today" (yes TV), "Queens," "Harem," "Nevus" - winner of the International Emmy Award for Best Comedy, as well as "The Store That Has It All." Recent credits also include last year’s success, "Valley of Tears," the epic 10-episode limited series co-produced by Endemol Shine Israel with West End Films and the United King. Based on true events of the 1973 Yom Kippur War, the title launched on Kan11
and sold to HBO Max.

Isabelle Queme, SVP Sales, French-speaking EMEA Banijay Rights, said: “'Fifty' is a witty take on the life of a 49-year-old widow as she navigates family responsibilities with attempts to land a script development and the desire to have sex again. Along with the emotional rollercoaster she faces going through menopause, this story has all the elements which make life interesting. We expect 'Fifty' will resonate strongly with audiences across France and Germany.”

Yael Hedaya, creator and screenwriter, added: “'Fifty' is inspired and fuelled by the charged particles of my life as a writer and a single mother by choice of three children. The single part was not by choice, but the kids were. Everyone admires me for my courage, but the truth is I was probably just exploring new methods of self-destruction. When I turned 50, I decided to let nature do the job, so that I can sit back and enjoy being an aging dysfunctional parent.”

Alona has two important goals to achieve before she turns 50; to sign a development deal for a comedy series and to have sex. By the end of the season, she will achieve one of these. The eight-part series is created by renowned novelist and screenwriter Yael Hedaya, one of the writers behind the acclaimed Israeli TV drama series Betipul (In Treatment). Directed by award-winning director Daphna Levine, co-creator of Euphoria, the comedy-drama stars Ilanit Ben-Yaakov, who also starred in the original "Your Honor."