Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, announced a significant deal for the return of global cookery hit "MasterChef" in Argentina. Argentinian broadcaster Telefe will produce and broadcast "MasterChef Argentina" this year as part of a multi-season commitment. This new season builds on the success of the series that first aired in the territory eleven years ago and has led to three iterations, including "MasterChef Junior" and "Celebrity MasterChef."
The deal was brokered by Michelle Wasserman SVP Latam, US Hispanic & Brazil, Banijay Rights, who said: “'MasterChef' is a truly global phenomenon, so to partner with Telefe once again is both a great honour and a clear reflection of our commitment to the audience. With new twists for viewers to enjoy, Telefe will provide the perfect platform to celebrate Argentina’s incredible culinary talent.”
Guillermo Pendino, VP of Content & Programing, Telefe, said: “This revival of 'MasterChef Argentina' demonstrates our continued commitment to a truly iconic franchise, which we’ll aim to elevate through our core pillars: top-tier production quality, expansive audience reach and a robust 360-degree commercial strategy. Our goal is to amplify the brand and transform it into a multi-platform experience that deeply connects with millions of viewers.”
Represented internationally by Banijay Entertainment, "MasterChef" is the world’s most successful cookery television format (Guinness World Records). Commissioned across 70 markets, the life-changing show has aired over 700 seasons and more than 16,000 episodes to-date. Created by Franc Roddam and first launched in 1990, the superbrand is known and enjoyed across the globe.
Related News
