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The incorporation of Telefe strengthens the holding’s position and expansion within Argentina’s media and communications industry.

Airing in prime time, "Deception" premiered as the leading show in its time slot, achieving a 7.67 rating point and a remarkable 47.51% share, outperforming its nearest competitor by 121% in ratings and 26 percentage points in share.

Argentinian broadcaster Telefe will produce and broadcast "MasterChef Argentina" this year as part of a multi-season commitment.

Telefe, in Argentina, and Chilevision, in Chile, acquired the Turkish series “Deception”. Moreover, Telefe also acquired “The Girl of the Green Valley.”

The Brazilian telenovela occupies leadership places in Telefe from Argentina, Teledoce de Uruguay, Chilevisión de Chile and Wapa TV of Puerto Rico. In addition, it is still available in streaming services Paramount+ and Novelas+.