After leading in Brazil, "Pantanal" wins new audiences in Latin America

The Brazilian telenovela occupies leadership places in Telefe from Argentina, Teledoce de Uruguay, Chilevisión de Chile and Wapa TV of Puerto Rico. In addition, it is still available in streaming services Paramount+ and Novelas+.

16 OCT 2023

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Nominated for an International Emmy in the best telenovela category, "Pantanal" by Globo continues to travel the world. After its success in Brazil, the show continues to win over new audiences and is doing well in Latin America.

On Teledoce, in Uruguay, the show was the audience leader, considering individuals between 18 and 44 years old. In Chile, it came in second place in its time slot, reaching more than 450 thousand people per episode on the Chilevisión channel. On Telefe, in Argentina, "Pantanal" also came in second place in its time slot, reaching 638 thousand individuals per episode.

"Pantanal" is still available throughout Latin America (except Brazil) on Paramount+, and is scheduled to premiere in December in Poland, on Novelas+. Globo also recently announced an agreement with WAPA TV to show the telenovela in Puerto Rico.

“Taking ‘Pantanal’ to new audiences is also presenting one of the most beautiful places in Brazil to the world. It is a very rich story, which conveys our Brazilianness and our culture, through a production with Globo quality and stunning photography. The International Emmy nomination is recognition of this work and we want to take the telenovela even further,” comments Gabriel Bonelli, Head of International Sales al Globo.

Inspired by the telenovela written more than 30 years ago by Benedito Ruy Barbosa, ‘Pantanal’ was shown in Brazil from March to October 2022, and brought to prime time the family saga of José Leôncio (Marcos Palmeira from ‘Sweet Diva’) set in one of the richest ecosystems in the world. The cast includes names such as Murilo Benício (‘Brazil Avenue’), Juliana Paes (‘India: A Love Story’) and Renato Góes (‘Orphans of a Nation’).