Cannes Lions
As Brazil is honored as the “Creative Country of the Year” by Cannes Lions, Globo, the largest media company in Latin America, announces its expanded presence at the 2025 edition of the world’s premier creativity festival. Celebrating 100 years, Globo reinforces its commitment to creativity and to the development of a strong, ethical, and globally recognized Brazilian advertising industry.
As an official partner of Cannes Lions 2025, Globo will host a 150m² space in the Country Pavilion, serving as a hub for Brazilian creatives and industry leaders. The space will feature a gallery honoring Brazilian advertising, a photo exhibition, a networking lounge, and a rooftop terrace for relationship-building activities. Visitors will also have access to the exclusive study “100 Years of Media and Advertising in Brazil,”which explores the evolution and future of the country’s advertising landscape.
Manzar Feres, director of advertising business at Globo Emphasized the level of Brazilian creativity: "Brazil is the land of creativity —of content that moves and connects people. At Cannes Lions this year, we celebrate that power and our enduring partnership with advertisers and agencies that continues to shape one of the world’s strongest advertising markets," commented.
Meanwhile, Simon Cook, CEO, LIONS, highlighted that Brazil's creative universe is part of a rich cultural heritage: “Brazil has shown a consistent performance at Cannes Lions and an impressive record of Lion wins, which is reflective of a nation that has creativity ingrained in its culture. We are delighted to have Globo on board as an official partner to help us champion Brazilian creativity in all its forms. Brazil is a country that has an innate ability to spark inspiration that resonates worldwide and we can’t wait to spotlight and celebrate this with our global community throughout the Festival," expressed.
On June 16th, Globo will present the panel “Brazilian Creative Revolution” on the Forum Stage. Moderated by journalist Maju Coutinhoand opened by anchor William Bonner, the session will feature leading voices in the industry: Anselmo Ramos (GUT), Sergio Gordilho(Africa), and Keka Morello (Ogilvy), discussing the transformation of Brazilian advertising through content.
That same evening, Globo will host a kickoff celebration at the Rooftop Terrace, in partnership with Film Brazil and ABAP. The event will bring the spirit of Brazilian carnival to Cannes, with a traditional trio elétrico parade (a kind of sound truck) through the streets.
Finally, to ensure broad access to festival insights, Globo will provide multiplatform coverage across its digital and broadcast channels. Daily updates will be available on Globo Gente and Globo Ads platforms, while TV Globo, GloboNews, and Multishow’s ‘Reclame’ will deliver in-depth reporting before, during, and after the event.
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