Globo and SIC strengthened and expanded its historic partnership

To mark 30 years of strategic collaboration, SIC and Globo have renewed their long-standing agreement and announced a new phase in their partnership: the adaptation of iconic Brazilian telenovelas for Portuguese audiences. Following the success of "Dancin’ Days" in the past, SIC will produce new remakes of original Globo titles, while continuing to broadcast the network’s contemporary telenovelas.

Daniel Oliveira, General Director of Entertainment at Impresa considers the deal a bet on the international development of Portuguese content: “Some of the best stories ever told in the telenovela genre come from Globo, and Portuguese audiences have a strong emotional connection to these narratives and the actors who brought them to life. Updating and adapting these titles to the Portuguese context complements our investment in national formats and opens new opportunities for connection across the Portuguese-speaking world," expressed.

Meanwhile, Rodrigo Nascimento, Head of International Business - EMEA at Globo highlighted the joint journey between the two companies: “Globo and SIC share a success story built on a mutual passion for storytelling. Renewing and expanding this partnership is a testament to the strength of our narratives and the enduring affection Portuguese audiences have for Brazilian telenovelas. We’re excited about this new chapter, which will bring Globo’s classics to new generations in Portugal — now with a local perspective," commented.