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The Brazilian company will bring exclusive premieres, telenovelas, series, documentaries, and formats to the event. On September 2, at the Onyx Hotel, it will host a lunch to showcase its main products and presence in the territory.

The telenovela integrates 16 brands across 76 branded content activations, reaching over 125 million viewers in Brazil and driving a 12% rise in Globoplay’s telenovelas consumption.

Following the success of "Dancin’ Days" in the past, SIC will produce new remakes of original Globo titles, while continuing to broadcast the network’s contemporary telenovelas.

As part of the partnership, ProTV will air 1,250 hours per year of TelevisaUnivision's globally acclaimed telenovelas on Acasă, ProTV's drama channel operated by Central European Media Enterprises.

Under the renewed deal, Atresmedia will have first option to all telenovelas produced by TelevisaUnivision for broadcast on Nova, a free-to-air channel that has become a leading destination in Spain for telenovelas, series, films and lifestyle programming.