TelevisaUnivision renews strategic partnership with ProTV in Romania through 2027

TelevisaUnivision, the world’s leading Spanish-language media company, and ProTV, Romania’s No. 1 television network, announced a volume deal renewal through 2027.

As part of the partnership, ProTV will air 1,250 hours per year of TelevisaUnivision's globally acclaimed telenovelas on Acasă, ProTV's drama channel operated by Central European Media Enterprises, bringing iconic telenovelas to Romanian audiences, including the latest titles such as “Las Hijas de la Sra. García,” “A.Mar,” “Juegos de Amor y Poder,” and “Me Atrevo a Amarte.”

“The new agreement with ProTV reinforces TelevisaUnivision's commitment to producing and distributing iconic Spanish-language content globally,” said Guillermo Borensztein, Senior Vice President of International Content Licensing at TelevisaUnivision. “This collaboration reflects the power of storytelling as we continue to offer a record number of hours featuring the best Mexican telenovelas to the Romanian audience.”

“TelevisaUnivision’s telenovelas are a staple on Acasă, connecting emotionally with the Romanian audience, who relate to the characters,” said Iulia Plesi, Head of Acquisition at ProTV. “This cultural phenomenon has endured for decades, and we will continue to champion it to enhance our programming.”