ATV Distribution has secured the first international sales for its latest Turkish drama, "Hidden Destiny" (Can Borcu), marking the title’s debut in the European market with deals finalized in Croatia, Albania, and Romania. The announcement follows a strong domestic launch in Turkey, where the series airs every Saturday night on ATV, and reflects the growing demand for high-quality Turkish scripted content across Europe.
The series has already been confirmed for a second season, signaling ATV Distribution’s confidence in the title’s growth potential in global markets. “We are pleased to see interest from Europe in 'Hidden Destiny',” said Muge Akar, Head of Sales at ATV Distribution. “Its story moves across borders easily, with themes that resonate beyond language or geography. We are excited to introduce it to more viewers across Europe.”
Set against the urban backdrop of Istanbul, "Hidden Destiny" offers a modern take on family ties and emotional reckoning, centering on two families whose lives become unexpectedly intertwined after a single tragic event. The series explores themes of duty, guilt, and identity as long-buried secrets resurface, forcing the characters to confront both their past and their future. Featuring performances by Ebru Ozkan Saban and Bulent Inal, the production’s layered narrative and nuanced acting have been key to its domestic and early international appeal.
With these initial European sales, "Hidden Destiny" begins what ATV Distribution positions as a broader international rollout strategy, supported by targeted partnerships and a focus on globally relevant, emotionally resonant storytelling. The company’s move underscores the continued expansion of Turkish dramas into competitive international markets, where demand remains robust and regional broadcasters look to add proven audience-pulling formats to their programming slates.
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