Globo takes "Pantanal" to Azerbaijan in an agreement with ITV

Globo is taking ’Pantanal’, a Brazilian prime time hit, to new audiences. Through an agreement between Globo and ITV, the telenovela is currently on air on Azerbaijan Public Television and Radio Broadcasting. 

The story by Benedito Ruy Barbosa, adapted by his grandson, Bruno Luperi, follows the family saga of José Leôncio (Marcos Palmeira from "Sweet Diva"), set in one of the richest ecosystems in the world. The cast includes names such as Murilo Benício ("Brazil Avenue"), Juliana Paes ("India: A Love Story"), and Renato Góes ("Orphans of a Nation"). 

Guilherme Jordão, Content Distribution & Partnerships stated that they are interested in increasing their presence in the region:“We want to increasingly expand our presence in the region, which has shown interest in our stories for decades and reconnects with us every year through new stories. We hope that the audiences of Azerbaijan enjoy ’Pantanal’ and that they will spark interest in expanding the presence of Brazilian telenovelas in the country, as well as the interest of other players in these same markets”, expressed.