Latest news of itv

ITV acquired “Sunny Nights” dark comedy crime series from Cineflix Rights 6 OCT 2025

Distribution

ITV acquired “Sunny Nights” dark comedy crime series from Cineflix Rights

Will Forte and D’Arcy Carden headline Stan Original set to premiere on ITVX in 2026.
ITV Studios promoted Darren Nartey to Head of Acquisitions 30 SEP 2025

Corporate Moves

ITV Studios promoted Darren Nartey to Head of Acquisitions

Darren Nartey is a seasoned member of the content acquisitions team at ITV, overseeing the sourcing, negotiating, and acquisition of films, series and children's content, across both linear and streaming platforms. The exec steps up to the role of Head of Acquisitions this week, following Sasha Breslau’s departure.
Global production saw strategic shifts across regions in August 24 SEP 2025

Markets

Global production saw strategic shifts across regions in August

Scripted content accounted for 75% of global production activity, with English-language output climbing to 57% and drama rising to 29%; ITV, Netflix, and Prime Video led commissioning efforts across key territories.
ITV introduced the dynamic pause ads initiative in the UK 22 SEP 2025

Production

ITV introduced the dynamic pause ads initiative in the UK

The brand new format – a UK first – is launching with British Airways as the initial brand to trial Dynamic Pause Ads. The flag carrier is using this format as part of its The End of Summer Sale campaign, offering customers limited-time, special offers when booking their next adventure.
UK Public Broadcasters urge strategic reform and policy support amid global platform disruption 19 SEP 2025

Free TV

UK Public Broadcasters urge strategic reform and policy support amid global platform disruption

At RTS Cambridge 2025, BBC Director-General Tim Davie highlights that the broadcaster reaches 94% of UK households monthly, while UK PSBs collectively demand urgent policy measures to secure future growth, prominence, and protection in the digital media ecosystem.