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Reality show “Love Island” and ITV’s World Cup coverage were the most watched events in broadcaster streaming in 2022, with 273 million and 146 million streams, respectively, ITV announced.

ITVX, ITV's new, free, ad-funded streaming service, has enjoyed a strong debut month delivering a 55% increase in ITV's streaming hours in the first month after its launch compared to the same period last year.

ITV has signed agreements with the host of the largest comedy festival Just for Laughs, and comedy streamer NextUp, to make ITVX the exclusive free to air home for some of the best UK and international stand-up comedy.

ITV has signed a multi-year licensing deal with Paramount Global Content Distribution, allowing UK audiences to stream the likes of "Everybody Hates Chris" and "Freaks and Geeks" on ITVX for free in 2023 and beyond.

Set to launch in December 2022, ITVX will integrate ITV’s three streaming brands (ITV Hub, ITV Hub+, and BritBox) into one single destination. The platform will offer both library and original exclusive content in a bid to boost digital viewing and revenues.