Globo sold "Land of Desire" to The First Channel of Armenia

With the partnership, the company strengthens its presence in the region and reinforces its determination to bring its content to new audiences. Recently, the channel broadcasted "All The Flowers", "Pantanal", "Rising Sun", "Second Chance", "Side By Side","'Boogie Oogie", and "The Illusionist". 

8 APR 2025
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"Tierra de Deseos"

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Globo´s "Land of Desire" arrives in Armenia through an agreement with The First Channel of Armenia (the Public TV Company of Armenia). With the partnership, the company strengthens its presence in the region and reinforces its determination to bring its content to new audiences. Recently, the channel broadcasted "All The Flowers," "Pantanal," "Rising Sun," "Second Chance," "Side By Side,"" Boogie Oogie," and "The Illusionist." 

From Walcyr Carrasco, winner of the International Emmy for "Hidden Truths", the telenovela tells the story of Aline (Barbara Reis from "All The Flowers"), a young woman who sees her family wiped out by a crime. Driven by the desire for reparation, her story crosses paths with that of the family of Antonio La Selva (Tony Ramos, from "India: A Love Story"), a family divided by ambition and many secrets. The story is scheduled to premiere in the first semester.

Guilherme Jordão, Content Distribution & Partnerships considered the agreement a strategic point to deepen the company's influence in the CIS region: "We wish to strengthen our presence in the CIS region and we know that each country has its own particularities. However, whether with classic stories or new releases, we have content that meets various needs. Our long-standing partnership with the Public TV Company of Armenia reflects the country's interest in our productions, and we hope that with 'Land of Desire' it will be no different," expressed.