Leonardo Padrón
EndemolShine Boomdog and Banijay Entertainment are partnering with acclaimed Latin American writer and producer Leonardo Padrón to launch Leonardo Padrón Productions. Focused on premium content, the venture will collaborate with Banijay Americas label A Fábrica Mexico & U.S. Hispanic to deliver a slate defined by distinctive storytelling.
Padrón, one of Latin America’s most renowned screenwriters, is the creative force behind gripping Netflix hits like the visceral thriller "Pálpito" and the suspenseful tragedy "Accidente", both of which have ranked among the platform’s top non-English series. His extensive body of work includes standout titles for Univision and Televisa such as "La Mujer del Diablo", "Si nos Dejan", "Amar a Muerte", and the revival of the classic Mexican novela "Rubí". In film, he has penned screenplays for "Manuela Sáenz, La Libertadora del Libertador", "La primera vez", and "Miranda". Originally from Caracas, Venezuela, Padrón is also an award-winning poet, essayist, columnist, and chronicler, in addition to his celebrated career as a screenwriter and producer.
Leonardo Padrón Productions will develop high-impact, character-driven dramas in partnership with A Fábrica Mexico & U.S. Hispanic, Banijay Americas’ scripted label launched earlier this year by EndemolShine Boomdog and A Fábrica (Brazil). In addition to targeting the Mexican and U.S. Hispanic markets, the venture will collaborate with Banijay Entertainment’s scripted companies across its 21-market footprint, leverage the group’s central Scripted Fund, and benefit from the global distribution power of Banijay Rights.
Leonardo Padrón underscored the resulting creative muscle: "Forming an alliance with EndemolShine Boomdog and Banijay Entertainment allows us to build on the most powerful tool we have, collaboration. Further building our shared creative muscle, this partnership will enable us to craft cross-border stories which connect with global audiences," stated.
Alejandro Rincón, CEO of EndemolShine Boomdog, highlighted Padrón's work: "When establishing our new scripted division, Leonardo Padrón was the top choice to develop new projects with. His work is second-to-none in Latin America, across both TV and film, and his words resonate directly with audiences globally. Having Banijay Entertainment onboard reinforces our ambition to expand globally, and we can’t wait to take our development with Leonardo to the marketplace and bring his amazing stories to life," commented.
Frédéric Balmary, Chief Business Officer of Banijay Entertainment, praised the expert producer: "Leonardo Padrón is a master in dramatic tension, with a creative voice that’s both gripping and culturally impactful. As we grow our premium Spanish-language slate, this partnership offers an impressive opportunity to develop stories that reflect the Latin American identity while speaking to audiences everywhere. With the creative drive of A Fábrica Mexico & U.S. Hispanic, and the global reach of Banijay Entertainment, we are well-positioned to further bring Leonardo’s vision to the world", noted.
The A Fábrica Mexico & U.S. Hispanic team, led by Luiz Noronha and Alejandro Rincón, is currently developing multiple scripted drama series with Padrón for Spanish-language audiences in the U.S., Mexico, and Latin America. Several initial projects are expected to be available in the marketplace later this year. Launched in January, the company is a premier content label based in Mexico City, dedicated to championing creativity and innovation in scripted storytelling, with a focus on producing original Spanish-language content for regional and international markets.
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