Endemol Shine Italy unveils AI-Driven Improv Comedy, "Fake Show"

Banijay Italy's Endemol Shine Italy has created the new comedy entertainment format, "Fake Show" – "Diffidate delle imitazioni," in partnership with Rai RadioTelevisione Italiana SPA. The new original show will air in primetime this autumn. “'Fake Show' promises a comedic and fun evening highlighting the world of impersonation, improv and imitation," Leonardo Pasquinelli, CEO Endemol Shine Italy said. 
 
Hosted by Italian actor, comedian and author, Max Giusti, this original new format puts AI in the spotlight and celebrates the highest form of flattery, imitations. In each episode, brilliant celebrities showcase their improv skills, impersonating characters, dialects, objects, sounds and even their fellow showbiz counterparts. Alongside the famous faces is a comedic version of AI generating unpredictable situations, rules, and games, so expect hilarious laugh-out-loud viral moments.

"We’re excited to showcase AI in helping create eccentric sketches which the audience will love to watch again and again," Pasquinelli said. "Full credit to the team behind the format’s creation and delivery, including our very talented host, Max Giusti.”  
 
EndemolShine Italy is credited with developing formats such as "Big Brother" for Canale 5 and "Deal or No Deal" for Rai1, as well as "LOL: Last One Laughing Italy" and "Celebrity Hunted for Amazon Prime Video." “We are seeing continued demand for light-hearted formats that put a smile on viewers’ face, and Fake Show guarantees just this," James Townley, Chief Content Officer, Development said. "With AI at its heart, this ground-breaking format is versatile, scalable, connects audiences and we’re excited to see what the future holds for it.”