Eric Welbers launches new global content house, Bravado Media

The new establishment will be based in Munich. Welbers previously led sales, co-productions and the development of production companies at Beta Film. Bravado Media has acquired all of ndF's shares in Italy’s Viola Film following the executive's departure.

14 OCT 2022

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Former Managing Director of the production company ndF Eric Welbers, has now established the global company Bravado Media GmbH. The new venture will be based in Munich. "Bravado Media will be a contemporary, modern content house: internationally positioned, open-formatted, story-driven, content-oriented. Whether it be high-quality TV movies or films for streamers, event series for private and public-service partners and, of course, for streaming services. With its unique network of creativity and competence, Bravado will help producers and broadcasters to realize exciting stories," Welbers said.

Following Welbers’ departure from ndF, Bravado Media has acquired all of the company’s shares in Italy’s Viola Film (80%), headed by Alessandro Passadore, and Belgium-based Bravado Fiction (80%), headed by Jan Theys, and is increasing his stake in ndF International Production GmbH (ndF IP), which he will continue to run together with Matthias Walter. The new company will make its first market appearance at the upcoming trade fair for the audiovisual content event.

Welbers took on his previous role as Managin Director for seven years, overseeing sales, co-productions and the development of production companies at Beta Film as well as such projects as "Downfall" or "Borgia." The executive has also contributed to high-end series as "The Swarm" and major TV productions like  "Alpencops" for RTL. In addition, while in this post he launched ndF and ZDF Studios’ joint venture "Fiction Magnet'.

Bravado Media has already developed a catalog of new productions in place to accompany its launch: Eric Welbers has collaborated with Frank Doelger of Intaglio Films to produce a high-end series adaptation of Frank Schätzing's bestselling novel "The Swarm" with ndF International Production (ndF IP) for ZDF. Welbers is co-producing "The Man Who Died", based on the Finnish author Antti Tuomainen’s best-selling novel, for the Finnish streaming platform Eliza Vide. And following the very successful realization of the co-production "Sophie Cross" for Degeto/Das Erste, shooting began in September 2022 on the second season. Other projects are in development include an international series based on Andreas Eschbach’s novel "Lord of All Things".
 
The company recently completed production for has the TV series "Stranded", featuring the German actress Rike Schmid in one of the leads, as a co-production with Italy’s Eliseo, with Mediawan Rights handling international distribution. The line-up also includes "On the Ropes" as Bravado Fiction's first event series in Belgium, a crime drama about defense lawyers and the prosecutors investigating organized crime in the Belgian port city of Antwerp. Viola Film has been behind productions for Italy’s RAI such as "Everybody is Perfect" aka "Avvocato Malinconico" which is being broadcast in October. Viola Film also worked in Italy as a service producer for "The Swarm" as well as the Sky series "Funeral for a Dog".
 

Bravado Media will be a contemporary, modern content house: internationally positioned, open-formatted, story-driven, content-oriented. Whether it be high-quality TV movies or films for streamers, event series for private and public-service partners and, of course, for streaming services. With its unique network of creativity and competence, Bravado will help producers and broadcasters to realize exciting stories.” Eric Welbers Founder, Bravado Media