EX VIRGIN MEDIA TELEVISION CHIEF LAUNCHES BIGGERSTAGE

Pat Kiely, the former Managing Director of Virgin Media Television, has announced the launch of BiggerStage, a new entertainment media venture created to develop original content for the global market and showcase Ireland as a leading hub for international TV production.

1 MAR 2021

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Pat Kiely, the former Managing Director of Virgin Media Television, has announced the launch of BiggerStage, a new entertainment media venture created to develop original content for the global market and showcase Ireland as a leading hub for international television production.

BiggerStage will represent major established talent in broadcasting and entertainment as well as offering a development programme for future stars. It will partner with industry stakeholders, including advertisers, to develop new ways to fund and scale the audio-visual sector as well as leveraging market benefits and incentives in Ireland.

BiggerStage’s three fundamental pillars of content production, talent management, and building innovative commercial partnerships sees three industry specialists join Kiely in the launch. Unscripted and factual entertainment specialist Sean O’Riordan takes the role of Creative Director, having previously worked in production and development positions at All3media’s Betty, Chalkboard TV and the BBC. Funding and partnerships will be overseen by Jamie Macken, previous co-Managing Director of Ireland’s biggest marcomms and advertising agency Core; and Jane Russell, founder of Outlaw Management, joining BiggerStage with an existing roster of notable talent.

Headquartered in Dublin, BiggerStage is opening a UK office later this month and is currently in discussions with a number of US agencies to establish BiggerStage’s presence in North America. BiggerStage aims to develop and attract new television productions to Ireland, leveraging the wide range of production skills and talent that resides here.

“Ireland can play a much bigger part in creating and producing world-class programming for the international market. Global demand for quality content has never been so high, and BiggerStage will offer a unique approach, showcasing Ireland’s capabilities across TV production, format creation and talent development,”  said Pat Kiely, CEO of BiggerStage.

“As a country, we enjoy so many benefits that are hugely attractive to international programme makers. We also have an abundance of talent across the media industry that can fuel the demands of the major networks and streamers for whom popular content remains king. In joining some of the dots across our three pillars of activity, we hope we can play our part in helping Irish talent play on a bigger stage,”  Kiely added.

Ireland can play a much bigger part in creating and producing world-class programming for the international market” Pat Kiely CEO of BiggerStage