BiggerStage, the new Dublin-headquartered television production, talent management and commercial partnerships company launched by Pat Kiely, and Fox Alternative Entertainment (FAE), Fox Entertainment’s US-based in-house unscripted studio, will jointly produce the variety competition series “The Big Deal” for Ireland’s Virgin Media Television.
The show, presented by Vogue Williams, features celebrity judges, including pop legend Boy George; comedian and actor Deirdre O’Kane; Aston Merrygold, recent finalist on “The Masked Singer”; talent show favourites, Jedward; and ascendant music star Lyra. Six hour-long episodes of “The Big Deal” will premiere on Virgin Media Television this autumn. “The Big Deal” is created and owned by FAE.
“The Big Deal” represents BiggerStage’s first significant move and illustrates the company’s mission to empower Ireland to play on a bigger stage by developing content for the global market, while positioning the country as a hub for international television production. BiggerStage’s three foundational pillars - content production, talent management and building innovative commercial partnerships - will also be demonstrated in forthcoming announcements regarding “The Big Deal’s” commercial model, which will include sponsorship and product placement.
“‘The Big Deal’ really is a very big deal for us and also for Ireland as we deliver a world first. It puts BiggerStage firmly where we want it to be, pioneering new production models, working with great talent and partnering with international entertainment brands. We are thrilled to see ‘The Big Deal’ premiere this autumn on Virgin Media Television and look forward to working with Fox Alternative Entertainment to make this fun-filled, family show a global hit,” said Pat Kiely, Founder and CEO of BiggerStage.
Bill Malone, Director of Content at Virgin Media Television, added: “‘The Big Deal’ is a spectacular new entertainment show filming in Dublin’s 3Arena and is on a scale not seen in Ireland before. Fox Alternative Entertainment, BiggerStage and Virgin Media Television have joined forces for this unique partnership to create a landmark new entertainment format. And that is what ‘The Big Deal’ is all about – entertainment”.
“The Big Deal” showcases variety acts, ranging from musicians and magicians through comedians and dancers to acrobats and the utterly undefinable. The only thing the performers have in common is an ability to make jaws drop, hearts race and eyes roll - and occasionally tear up. After each act, the performers are offered a deal: they can either accept a cash buyout and leave the competition with a useful sum of money or they can reject the offer and hope they’ve impressed the judges enough to progress through to the final and the chance to win a life-changing prize pot.
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