Fantawild recently reported that the eight installment of the Boonie Bears franchise, "Back To Earth," has reached 955 Million RMB, equivalent to more than $150 million, making it the most successful Chinese animated film ever released during the Chinese New Year Celebrations. “At this point China still holds dynamic Zero-COVID policy, so we still face some challenges during the release," Daisy Shang,
CEO of Fantawild Animation, said. "However, we still believe that this film will achieve a great success among our audience because of our continuous sincerity and dedication in storytelling and production."
Boonie Bears: Back to Earth" debuted on 32,000 screens and 8,000 cinemas on its opening weekend in February. The title earned $142 million within the first three weeks of its performance in cinemas. Ranking among the top three to reach record domestic box office numbers in the history of Chinese animation releases, it was succeeded only by "Nezha: Birth of the Demon Child" and "Legend of Deification." Both of these titles were adapted from ancient Chinese stories, while this title is an original story."
Boonie Bears, now spanning more than 120 terrritories, has been distributed worldwide by Disney, Netflix, Hulu, Amazon, DirecTV, Sony, Discovery, Sky in the UK, amongst others. Along with media production the Boonie Bears brand has a wide recognition on merchandising market, licensing more than 3,000 SKUs spread around 200 categories.
The animation brand has maintained its popularity in China for years, entertaining the youngest audience with" Pre-School and School TV series and nursery rhythms, followed with comedy adventures stories for older kids, and films for all age groups. Boonie Bears feature films series totaled RMB 4.2bln, $659,86mln, with audience numbers reaching 100 million.
"You will find a lot of fresh and exciting elements including prehistorical culture, high-tech devices, imaginative sceneries and transformations etc., and this story will also encourage ordinary people to become heroes, and we are happy to see that the performances turn out to be good," Shang said.