FilmRise and Viral Nation have entered into a new distribution partnership. The deal will expand the FilmRise Creator Partner Program (CPP), adding 10 top creators spanning a host of popular genres. The announcement was made jointly today by Max Einhorn, SVP, Acquisitions and Co-Productions, and Bianca Serafini, Head of Content Licensing for Viral Nation. “We have achieved remarkable success in amplifying the reach and influence of prominent YouTube creators by tailoring their content and distributing it across platforms worldwide," Max Einhorn, SVP, Acquisitions and Co-Productions of FilmRise said. "We are thrilled to embark on this journey with Viral Nation’s talented individuals to expand their fan bases to new heights.”
The deal, including exclusive rights in all digital media, FAST, television (free and pay TV), non-theatrical, airline and ancillary rights, was negotiated by Einhorn, SVP and Carolyn Marcus, Director of Creator Partnerships for FilmRise and Serafini. “FilmRise has proven itself as a best-in-class partner for global distribution of creator content," President of Viral Nation Talent and CGO of Viral Nation Group, Jonathan Chanti, said. "We're excited to bring our digital talent the opportunity to expand their content across more platforms and tap into new audiences as a part of the FilmRise Creator Partner Program.”
Participating Viral Nation creators will provide FilmRise with exclusive worldwide rights to their libraries, encompassing hours of content from gaming and lifestyle to comedy and challenge. FilmRise’s CPP will curate and re-package videos for worldwide distribution as broadcast-ready television episodes.
Upon launching, Viral Nation is delivering a group of 10 diverse and talented digital stars to kickstart the partnership. These include family man and skater Andrew Schrock, whose kickflips and vlogs have earned him more than 5.6 million subscribers on YouTube, mobile gaming superstar Panda, who has 12 million subscribers tuning into his YouTube channel for PUBG gameplay, and Singaporean comedian JianHao Tan, whose relatable “Titan Academy” digital comedy sketch series has brought him more than 7 million subscribers on YouTube.